Prepare assets so the creative work can start cleanly

Think in decisions, not folders

A folder full of files is not automatically a production-ready asset package. The team needs to know what each file is, where it can be used, and whether it is approved. Start by sorting assets around the story: the logo treatment for the ending, the product view that proves the main promise, the image or footage that establishes the situation, and the brand elements that keep the ad recognizable. Anything outside that story can be marked optional.

This approach makes gaps visible early. If the brief promises a close-up of a texture but the available images only show the product from far away, you can change the storyboard or arrange a new image before production. Finding that gap during design costs more attention than finding it while the story is still flexible.

Build the core asset set

The core set usually includes a logo, product images or footage, approved copy, brand guidance, and the details the final action needs. Add packaging views, interface captures, people or environment footage, and supporting illustrations when the story calls for them. If a file is a source for color or typography rather than something to place directly in the ad, label it that way.

Give the team context for images that are easy to misunderstand. Say which product variation is current, which angle shows an important feature, and whether a person in a photograph has permission to appear. If footage has a moment that must be used, describe the action and where it occurs in the clip. A small note can save a long search through otherwise similar material.

• Must use: assets required to make the approved story true.
• Preferred: assets that improve the idea if they fit the cut.
• Reference only: examples of style, color, or product context.
• Do not use: outdated, unapproved, or rights-unclear material.

Make the files easy to identify

Use names that tell a human what they are looking at. “Bottle-front-approved” is more useful than a camera-generated number, and “logo-light-background” avoids a last-minute question about contrast. Keep the approved version beside the notes that explain it. If your brand guide has a short section that matters to this ad, point to that section instead of expecting the team to interpret an entire document.

You do not need a complex filing system. A simple split between brand, product, footage, copy, and references is enough when the story and priority are clear. Remove obvious duplicates and superseded files, or label them as old. Multiple versions with no indication of which one is current create unnecessary decisions and make feedback harder to consolidate.

Check rights and claims before handoff

An asset can be visually perfect and still unusable if you do not have permission to use it. Confirm that supplied photography, footage, music, illustrations, fonts, and interface captures are cleared for the intended ad. Flag any credit or legal language the final piece must carry. You do not need to write a legal essay in the brief; you do need to identify the material that needs a decision.

Review product claims with the same care. If the storyboard says a tool saves time, specify the approved wording and the demonstration that supports it. Avoid asking the production team to invent proof in the edit. Clear source material and clear claims let the creative work stay expressive without putting an unresolved question into the final frame.

Use approval as the handoff line

Before production, send one note that identifies the approved story, the selected runtime, the must-use assets, and the open decisions. Boldly Put can work from your clear story, script, or detailed brief, logo, brand assets, and optional reference ads. The team finalizes the story with you before payment, then confirms the scope and required assets. The first cut arrives within three days after those approvals.

The current fixed options are one ad at $99 for 10 seconds, $139 for 15 seconds, or $249 for 30 seconds USD. Choose Custom when the duration falls outside those options and the team will quote it after review. Revisions cost extra and are quoted for approval before work begins. A clean asset handoff makes that scope understandable and keeps the first cut focused on the approved idea.