Brand Analyst
Reads your product page with Claude's web fetch tool. Extracts the product truth, audience, voice, proof points and the claims we must not make.
- web_fetch
- brand brief
AI-native ad studio · Built on Claude
Your product page in.
Your product page in.
A finished ad out.
Boldly Put pairs Claude with a human creative director. Claude reads your brand, writes three ad concepts, times every second and storyboards every shot. Production is founder-led in professional tools, and our founder approves every cut as creative director before you see it.
Story Engine · preview
Direct your ad
Direct your ad
before you spend a dollar.
Once live generation opens, give the Story Engine a product page, or a sentence about what you sell. Claude reads the brand, thinks like a director and returns three concepts, each with a hook, timecoded beats, voiceover, on-screen text and sound direction. Until then, the preview shows a sample.
Your storyboard appears here.
Press Explore a sample storyboard to see the agent steps and the three concepts the Story Engine produces, using a labelled sample.
How it works
AI does the heavy lifting.
AI does the heavy lifting.
People make the calls.
Every stage has a human checkpoint, with AI agents taking on more of the work as they come online. You get a studio's speed without losing taste. Nothing ships until you've agreed the story and a director has approved the cut.
-
01 · Minute 1
Brief
Share your product page. Our Brand Analyst, built on Claude, pulls out your product, audience, voice and the one benefit worth 15 seconds.
Brand Analyst -
02 · Day 0
Story
Three directed concepts, each timed to the second. You pick one, and we refine it with you. You pay only once the story is final.
Story DirectorYou approve -
03 · Days 1–2
Production
Shot lists become an animatic, then motion. Today, production is founder-led in professional editing and motion tools. Claude production agents that work in those tools through MCP are in build.
Founder-led productionProduction Agent · in build -
04 · Business day 3
Review & deliver
Our founder reviews the cut against the script, your brand rules and the platform's specs, then signs it off and you get your first cut. A Claude vision QA reviewer is in build to check every frame.
Director signs offQA Reviewer · in build
The agent crew
Six roles.
Six roles.
Three built, three in build.
Boldly Put is built as a pipeline of focused agents: two Claude agents and a deterministic timing check are built, and three more Claude agents are in build. Each has one job, the right tools and a clear handoff. Claude Opus 5.5 does the creative reasoning. Structured outputs keep every handoff precise enough to produce.
Story Director
Thinks through angles before writing. Delivers three distinct concepts, each with a two-second hook, a beat structure and a clear call to action.
- structured outputs
- JSON schema
Script Timer
Fits the voiceover to the seconds you bought, at 2.5 words per second. Flags any beat that is too dense to read on a phone.
- timing check
- read-speed
Storyboard Artist
Will turn beats into framed shots, with composition, camera move and transition notes, and check your product photos for what can be shot as-is.
- vision
- shot list
Production Agent
Will build the animatic and first cut by driving After Effects, Blender, Cavalry and DaVinci Resolve through MCP servers. Our founder finishes from there.
- MCP
- After Effects
- Resolve
QA Reviewer
Will watch the cut frame by frame against the approved script, checking brand colours, safe zones, caption legibility, platform specs and claim compliance.
- vision
- spec checks
Data flow
Built on Claude
Claude isn't a feature here.
Claude isn't a feature here.
It's the studio.
Claude does the strategy, story and scripting work an ad studio charges for, and boards and QA are in build. That is why we can price a directed ad at $99. Here is what is built today, and what we are building next.
Claude Opus 5.5 with adaptive thinking
BuiltCreative direction runs on our most demanding route. The model reasons through angles before it commits to a concept, and the Story Engine is built to stream its summarized director's notes to the page. The public demo replays a labelled sample.
Structured outputs
BuiltEvery concept comes back schema-valid: beats, timecodes, VO, supers and sound. Production can consume it directly, with no hand re-typing.
Web fetch tool
BuiltThe Brand Analyst reads the exact page you give us and nothing else. The URL is passed explicitly, and each brief is capped at two fetches.
MCP into pro creative tools
In buildProduction agents will control After Effects, Blender, Cavalry and DaVinci Resolve through allowlisted MCP bridges, so the output is real project files rather than black-box generations.
Vision QA
In buildClaude will review rendered frames against the approved script, brand palette, caption safe zones and platform specs.
Brand memory with prompt caching
NextYour brand kit, past scripts and performance notes will be cached as a stable prefix, so every new ad will start from what already worked, at a fraction of the cost.
// Story Director: Claude Opus 5.5 with adaptive thinking
const stream = client.beta.messages.stream({
model: "claude-opus-5-5",
max_tokens: 16000,
thinking: { type: "adaptive", display: "summarized" },
output_config: {
effort: "medium",
format: { type: "json_schema", schema: STORYBOARD },
},
betas: ["server-side-fallback-2026-07-01"],
fallbacks: "default",
system: DIRECTOR_PROMPT,
messages: [{ role: "user", content: brief }],
});
for await (const e of stream) {
// director's notes stream live to the page
if (e.delta?.type === "thinking_delta") send("thinking", e.delta.thinking);
}
Client and studio work
Nine films.
Nine films.
Six categories.
Three client commissions and six studio films we have produced across beauty, beverage, automotive, fashion, food and fragrance, in every length we sell. Claude assisted on these films, from concepts and scripts to parts of production, and every film was directed and signed off by our founder. They are the formats the Story Engine is built to direct.
Launch pricing · one ad · USD
Studio quality.
Studio quality.
Software pricing.
AI handles the planning hours a traditional studio bills for, so you pay for the finished film. Every package includes three directed concepts and a human director's sign-off.
$99
- 3 AI-directed concepts
- Timed script + storyboard
- One hook, one message
- First cut in 3 business days
$139
- 3 AI-directed concepts
- Timed script + storyboard
- Hook, proof, call to action
- First cut in 3 business days
$249
- 3 AI-directed concepts
- Timed script + storyboard
- Full narrative arc
- First cut in 3 business days
Quote
- Multi-ad campaigns
- Platform cutdowns + variants
- Brand kit reused across ads
- Priority production
Story first. Payment second.
Try the sample storyboard →
You pay only after you've finalised the story with us. These are launch prices, and extra revisions are quoted separately.
Where we're going
From ad studio
From ad studio
to creative engine.
Today we produce ads founder-led, and we are building the agents that will take on more of the work. Next, the studio becomes self-serve. After that, it learns from how your ads actually perform.
NowQ4 2026
Directed by Claude, finished by people
- Story EngineBuilt: concepts, timed scripts and boards from any product page. Public live generation is opening soon.
- Founder-led productionShot lists and animatics made in professional editing and motion tools. Claude production agents are in build.
NextH1 2027
Self-serve studio
- Brand memoryPersistent brand kits, so every ad starts on-voice.
- Instant animaticsWatch a rough cut of your concept before you commit.
- Variant packsOne story, cut for every placement and aspect ratio.
LaterH2 2027
The performance loop
- Results-aware rewritesClaude reads campaign metrics and writes the next round of hooks.
- Agency APIThe Story Engine and production pipeline, available to agencies and platforms.
Questions
Asked boldly.
Is the ad made entirely by AI?
No, and that's deliberate. Claude handles the brand read, story, scripting and storyboards. Production is founder-led today, with Claude production and QA agents in build. People make the creative calls: you approve the story, and our founder finishes the cut and signs off as creative director before delivery.
Who is behind Boldly Put?
Boldly Put is founder-led. Vinay Choudhry founded it in November 2025 and is the creative director on every project. Claude handles the brand read and story work, and our founder finishes and approves every cut. It is based in India.
Which AI do you use?
Our creative pipeline runs on Anthropic's Claude, mainly Claude Opus 5.5 with adaptive thinking for creative direction. We pick Claude for its judgment, its reliable structured outputs and its tool use. The technology page explains how it fits together.
What happens to the brand info I share?
While the Story Engine is in preview, it shows a sample storyboard, and your brief isn't sent to Anthropic or stored. Once live generation opens, we fetch only the URL you give us and use your brief only to write your concepts. We don't sell your data or use it to train models. Our privacy policy has the details.
Who owns the finished ad?
You do. Once you've paid, you hold full commercial rights to the delivered ad and its script.
How fast is it really?
Once live generation opens, concepts are generated in a single pass. The first cut arrives within 3 business days, and the clock starts once you've approved the story, the scope and your assets. That gets you the first cut, and further revisions are quoted separately.
Do I need footage?
No. We work from your product photos, brand assets and motion design. If you have footage, we'll use it, and we'll tell you which shots it can cover.
Have a story
worth showing?
Send us your brief. We'll reply within one business day to finalise the story together. No payment is taken here.
support@boldlyput.com